Совершенствование маркетингового анализа (на примере ООО «Алютех Торговый Дом»)

Abstract

Scientific work describes the main methodological aspects of marketing analysis of «Trading House Alutech», the prospects for development of the methodology of marketing analysis and specific proposals of its improvement. The developed recommendations will help to increase the objectivity of marketing analysis at the enterprise, will allow the systematic collection and processing of marketing information, which will facilitate the timely response to changing conditions for the functioning of the enterprise and making necessary managerial decisions.