Роль ассортиментной стратегии в системе развития мясоперерабатывающих предприятий

Abstract

In today's competitive environment and the declining trend in solvency of the mass consumer, to a large extent, the role of strategic marketing tools in the aspect of inventory management to improve enterprise performance and actualization proposals sausages. The necessity of forming the assortment strategy for meat-processing industry was regarded. The BCG matrix was constructed and the results were analyzed. The conclusions concerning the main tendencies of assortment strategy for meat-processing industry were formed.