Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India

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Titre:	Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India
Auteur(s):	Bakshi, M. Verma, R.
Mots-clés:	CSR;mass media;promotion;awareness;millennials;КСО;СМИ;продвижение;осведомленность;миллениалы
Date de publication:	2023
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Bakshi, M. Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India / M. Bakshi, R. Verma; science tutor R. Sharma // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 226.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/100848
Collection(s) :	2023

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