Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/100848

Title:	Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India
Authors:	Bakshi, M. Verma, R.
Keywords:	CSR;mass media;promotion;awareness;millennials;КСО;СМИ;продвижение;осведомленность;миллениалы
Issue Date:	2023
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Bakshi, M. Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India / M. Bakshi, R. Verma; science tutor R. Sharma // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 226.
URI:	http://edoc.bseu.by:8080/handle/edoc/100848
Appears in Collections:	2023

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