Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/100848

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DC Field	Value	Language
dc.contributor.author	Bakshi, M.	-
dc.contributor.author	Verma, R.	-
dc.date.accessioned	2023-12-15T10:05:58Z	-
dc.date.available	2023-12-15T10:05:58Z	-
dc.date.issued	2023	-
dc.identifier.citation	Bakshi, M. Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India / M. Bakshi, R. Verma; science tutor R. Sharma // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 226.	ru_RU
dc.identifier.uri	http://edoc.bseu.by:8080/handle/edoc/100848	-
dc.language	Английский	-
dc.language.iso	en	ru_RU
dc.publisher	Belarus State Economic University	ru_RU
dc.subject	CSR	ru_RU
dc.subject	mass media	ru_RU
dc.subject	promotion	ru_RU
dc.subject	awareness	ru_RU
dc.subject	millennials	ru_RU
dc.subject	КСО	ru_RU
dc.subject	СМИ	ru_RU
dc.subject	продвижение	ru_RU
dc.subject	осведомленность	ru_RU
dc.subject	миллениалы	ru_RU
dc.title	Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India	ru_RU
dc.type	Article	ru_RU
Appears in Collections:	2023

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