Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India

Por favor, use este identificador para citar o enlazar este ítem: http://edoc.bseu.by:8080/handle/edoc/100848

Título :	Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India
Autor :	Bakshi, M. Verma, R.
Palabras clave :	CSR;mass media;promotion;awareness;millennials;КСО;СМИ;продвижение;осведомленность;миллениалы
Fecha de publicación :	2023
Editorial :	Belarus State Economic University
Language:	Английский
Type:	Article
Citación :	Bakshi, M. Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from India / M. Bakshi, R. Verma; science tutor R. Sharma // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 226.
URI :	http://edoc.bseu.by:8080/handle/edoc/100848
Aparece en las colecciones:	2023

Ficheros en este ítem:

Fichero	Descripción	Tamaño	Formato
Megha_Bakshi_str.226.pdf		31.66 kB	Adobe PDF	Visualizar/Abrir

ЭЛЕКТРОННАЯБИБЛИОТЕКА БГЭУ