Организация маркетинговой деятельности предприятия на рынке строительных материалов (на примере ООО «Изоком»)

Abstract

The article under consideration is dedicated to the issue of marketing organization at the company dealing in building materials such as PI-pipes. The problem solving requires in-depth studies to determine priority areas of the company's activities, to assess the market competitiveness and positioning, to analyze the business portfolio and the industry attractiveness etc. As a result of this intensive research the authors present the project of marketing organization at the company and the long-term strategy for its future development.