Формирование конкурентных позиций предприятия на рынке мяса птицы (на примере ОАО «Витебская бройлерная птицефабрика»)

Abstract

The factors that shape the competitive advantages of companies in the poultry market and methods of their evaluation, the comparative assessment of the underlying businesses and other poultry farms of the republic, and substantiates its strategic direction for future development, identified reserves to reduce production costs and measures to implementatio uncovered in the thesis. Basic drawbacks in the management system of the economic group and poultry-production subcomplex of the country are revealed as a whole. Conducted multiple calculations most effective ways of processing and marketing of poultry in view of how cutting carcasses and depth of processing by the criterion of profit maximization.