Маркетинговое исследование рынка розничных банковских услуг Республики Беларусь (на примере ЗАО Банк ВТБ (Беларусь))

Abstract

Retail banking market in Belarus shows great indexes during last 3 years. In such high competition wins the one, who understands «the rules of the game» and its consumers better. The one who can better and quicker adopt the market and present the product that wills satisfact the consumers needs. That’s why marketing research of consumers' conduct at the market of retail deposits and development on the basis of the got results recommendations for improving the marketing activity of the bank now is acute as never.