The empact of celebrity endorsement on consumer buying behavior

Veuillez utiliser cette adresse pour citer ce document : http://edoc.bseu.by:8080/handle/edoc/79946

Titre:	The empact of celebrity endorsement on consumer buying behavior
Auteur(s):	Medvedenko, D. Neusikhina, V.
Mots-clés:	advertising;celebrity;brand;consumer purchases;потребительские покупки;реклама
Date de publication:	2019
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Medvedenko, D. The empact of celebrity endorsement on consumer buying behavior / D. Medvedenko, V. Neusikhina; science tutor L. Bedritskaya // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 99-101.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/79946
Collection(s) :	2019

Fichier(s) constituant ce document :

Fichier	Description	Taille	Format
Medvedenko.pdf		405.88 kB	Adobe PDF	Voir/Ouvrir

ЭЛЕКТРОННАЯБИБЛИОТЕКА БГЭУ