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http://edoc.bseu.by:8080/handle/edoc/79946
Title: | The empact of celebrity endorsement on consumer buying behavior |
Authors: | Medvedenko, D. Neusikhina, V. |
Keywords: | advertising;celebrity;brand;consumer purchases;потребительские покупки;реклама |
Issue Date: | 2019 |
Publisher: | Belarus State Economic University |
Language: | Английский |
Type: | Article |
Citation: | Medvedenko, D. The empact of celebrity endorsement on consumer buying behavior / D. Medvedenko, V. Neusikhina; science tutor L. Bedritskaya // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 99-101. |
URI: | http://edoc.bseu.by:8080/handle/edoc/79946 |
Appears in Collections: | 2019 |
Files in This Item:
File | Description | Size | Format | |
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Medvedenko.pdf | 405.88 kB | Adobe PDF | View/Open |
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