Public relations as a core of integrated marketing communications

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/75397

Title:	Public relations as a core of integrated marketing communications
Authors:	Altukhova, J. Sorokina, A. I.
Keywords:	integrated marketing communications;public relations;PR;synergy;стратегическая коммуникация;интегрированные маркетинговые коммуникации
Issue Date:	2018
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Altukhova, J. Public relations as a core of integrated marketing communications / J. Altukhova; science tutor A. I. Sorokina // ECON - 2018: world economy and international business: abstracts of the 5th interuniversity research student conference, Minsk, April 13, 2018; Ministry of Education of Belarus, Belarus State Economic University. – Minsk, 2018. – P. 87-88.
URI:	http://edoc.bseu.by:8080/handle/edoc/75397
Appears in Collections:	2018

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