Please use this identifier to cite or link to this item:
http://edoc.bseu.by:8080/handle/edoc/75397
Title: | Public relations as a core of integrated marketing communications |
Authors: | Altukhova, J. Sorokina, A. I. |
Keywords: | integrated marketing communications;public relations;PR;synergy;стратегическая коммуникация;интегрированные маркетинговые коммуникации |
Issue Date: | 2018 |
Publisher: | Belarus State Economic University |
Language: | Английский |
Type: | Article |
Citation: | Altukhova, J. Public relations as a core of integrated marketing communications / J. Altukhova; science tutor A. I. Sorokina // ECON - 2018: world economy and international business: abstracts of the 5th interuniversity research student conference, Minsk, April 13, 2018; Ministry of Education of Belarus, Belarus State Economic University. – Minsk, 2018. – P. 87-88. |
URI: | http://edoc.bseu.by:8080/handle/edoc/75397 |
Appears in Collections: | 2018 |
Files in This Item:
File | Description | Size | Format | |
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Julia Altukhova.pdf | 251.1 kB | Adobe PDF | View/Open |
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