Methods of measuring customer loyalty in b2b

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Titre:	Methods of measuring customer loyalty in b2b
Auteur(s):	Khandogina, O. V. Parkhimenka, U. A.
Mots-clés:	customer loyalty;retention marketing;B2B;лояльность клиентов
Date de publication:	2017
Editeur:	Белорусский государственный экономический университет
Language:	Английский
Type:	Thesis
Référence bibliographique:	Khandogina, O. V. Methods of measuring customer loyalty in B2B / O. V. Khandogina; scientific tutor U. A. Parkhimenka // ECON - 2017: world economy and international business: abstracts of the 4th interuniversity research student conference, Minsk, April 11, 2017; Ministry of Education of Belarus, Belarus State Economic University. – Issue 2. – Minsk: BSEU, 2017. – P. 72-75.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/67097
Collection(s) :	2017

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