Methods of measuring customer loyalty in b2b

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/67097

Title:	Methods of measuring customer loyalty in b2b
Authors:	Khandogina, O. V. Parkhimenka, U. A.
Keywords:	customer loyalty;retention marketing;B2B;лояльность клиентов
Issue Date:	2017
Publisher:	Белорусский государственный экономический университет
Language:	Английский
Type:	Thesis
Citation:	Khandogina, O. V. Methods of measuring customer loyalty in B2B / O. V. Khandogina; scientific tutor U. A. Parkhimenka // ECON - 2017: world economy and international business: abstracts of the 4th interuniversity research student conference, Minsk, April 11, 2017; Ministry of Education of Belarus, Belarus State Economic University. – Issue 2. – Minsk: BSEU, 2017. – P. 72-75.
URI:	http://edoc.bseu.by:8080/handle/edoc/67097
Appears in Collections:	2017

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