Tryvertising: the growing cult of  "try before you buy"

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Titre:	Tryvertising: the growing cult of "try before you buy"
Auteur(s):	Levandovskaya, A. Karlova, G. Vashkevich, J.
Mots-clés:	потребительские ценности;продвижение товаров;рекламная деятельность;розничная торговля;consumer values;promotion of goods;advertising activity
Date de publication:	2016
Editeur:	Белорусский государственный экономический университет
Language:	Английский
Référence bibliographique:	Levandovskaya, A. Tryvertising: the growing cult of "try before you buy" / A. Levandovskaya; res. sup. G. Karlova, J. Vashkevich // ECON - 2016: world economy and international business: abstracts of the 3rd interuniversity research student conference, Minsk, 8 April 2016; Ministry of Education of Belarus, Belarus State Economic University. – Minsk: BSEU, 2016. – P. 67-70.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/65171
Collection(s) :	2016

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