Advertising with a human face or how to touch human hearts

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Titre:	Advertising with a human face or how to touch human hearts
Auteur(s):	Amanova, M. Martyashina, T.
Mots-clés:	advertising;psychological influence;consumer choice
Date de publication:	2015
Editeur:	Белорусский государственный экономический университет
Language:	Английский
Référence bibliographique:	Amanova, M. Advertising with a human face or how to touch human hearts / M. Amanova, T. Martyashina // ECON - 2015: World Economy and International Business : Abstracts of Interuniversity Student Scientific Conference, Minsk, 2 April 2015; Ministry of Education of Belarus, Belarus State Economic University. - Minsk: BSEU, 2015. - P. 5-6.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/23674
Collection(s) :	2015

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