Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114482

Title:	Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications
Authors:	Tcherkasova, V. Nupriyonok, N.
Keywords:	знаменитости;рекламные инструменты;маркетинговые исследования;бренды;поведение потребителей;marketing research
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Tcherkasova, V. Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications / V. Tcherkasova, N. Nupriyonok; science tutor Yu. Bulash // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 301-302.
URI:	http://edoc.bseu.by:8080/handle/edoc/114482
Appears in Collections:	2026

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