Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114482

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DC Field	Value	Language
dc.contributor.author	Tcherkasova, V.	-
dc.contributor.author	Nupriyonok, N.	-
dc.date.accessioned	2026-10-30T10:41:35Z	-
dc.date.available	2026-10-30T10:41:35Z	-
dc.date.issued	2026	-
dc.identifier.citation	Tcherkasova, V. Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications / V. Tcherkasova, N. Nupriyonok; science tutor Yu. Bulash // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 301-302.	ru_RU
dc.identifier.uri	http://edoc.bseu.by:8080/handle/edoc/114482	-
dc.language	Английский	-
dc.language.iso	en	ru_RU
dc.publisher	Belarus State Economic University	ru_RU
dc.subject	знаменитости	ru_RU
dc.subject	рекламные инструменты	ru_RU
dc.subject	маркетинговые исследования	ru_RU
dc.subject	бренды	ru_RU
dc.subject	поведение потребителей	ru_RU
dc.subject	marketing research	ru_RU
dc.title	Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications	ru_RU
dc.type	Article	ru_RU
Appears in Collections:	2026

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