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БИБЛИОТЕКА БГЭУ

Recent Submissions

• "Filter bubble" and algorithmic bias: how AI can manipulate choice and discriminate
• The effectiveness of using micro-influencers in advertising
• Artificial intelligence in visual advertising: analyzing consumer perception and brand trust
• Celebrities in clothing brand advertising: influence on consumer behaviour and effectiveness of marketing communications
• Artificial intelligence in advertising: innovations, challenges and prospects
• Advertising as a competitive tool: hidden mechanisms of influence on consumer choice
• Why so many Wildberries pickup points?
• The power of partnership: how cross-promotion drives sales and loyalty
• Marketplace value generation: from product management to interaction and data management
• Generational differences between zoomers and millennials illustrated by their perceptions of unboxing content

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Author

• 2 Kozlova, A.
• 2 Pushnegina, E.
• 1 Abramovich, A.
• 1 Afanasenko, D.
• 1 Akola, V.
• 1 Alekseenko, V.
• 1 Alekseenko, Z.
• 1 Antonovich, A.
• 1 Avlasenko, V.
• 1 Avseeva, A.
• . next >

Subject

• 14 искусственный интеллект
• 13 поведение потребителей
• 11 consumer behavior
• 11 социальные сети
• 9 электронная коммерция
• 8 artificial intelligence
• 8 маркетплейсы
• 7 social media
• 6 marketing communications
• 5 digital marketing
• . next >

Date issued

• 174 2026

Has File(s)

• 172 true
• 2 false