Brand power: are you willing to pay for a name?

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114448

Title:	Brand power: are you willing to pay for a name?
Authors:	Shinkaryova, Y. Mironova, S.
Keywords:	бренды;поведение потребителей;целевая аудитория;опросы;consumer behavior
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Shinkaryova, Y. Brand power: are you willing to pay for a name? / Y. Shinkaryova, S. Mironova; science tutor L. V. Bedritskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 304-306.
URI:	http://edoc.bseu.by:8080/handle/edoc/114448
Appears in Collections:	2026

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