Advertising as a competitive tool: hidden mechanisms of influence on consumer choice

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114475

Title:	Advertising as a competitive tool: hidden mechanisms of influence on consumer choice
Authors:	Tolkacheva, M. Strelkovskaya, V.
Keywords:	конкурентная реклама;инструменты конкуренции;креативность;визуальные сигналы;бренды;competitive tools
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Tolkacheva, M. Advertising as a competitive tool: hidden mechanisms of influence on consumer choice / M. Tolkacheva, V. Strelkovskaya; science tutor L. I. Vasilevskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 295-296.
URI:	http://edoc.bseu.by:8080/handle/edoc/114475
Appears in Collections:	2026

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