Gamification of everyday life: when marketing turns consumer experience into a quest

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114342

Title:	Gamification of everyday life: when marketing turns consumer experience into a quest
Authors:	Morozovik, U.
Keywords:	marketing communications;game mechanics;loyalty programs;игровые механики
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Morozovik, U. Gamification of everyday life: when marketing turns consumer experience into a quest / U. Morozovik; science tutor Y. Shavyarnovskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 265-267.
URI:	http://edoc.bseu.by:8080/handle/edoc/114342
Appears in Collections:	2026

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