Gamification of everyday life: when marketing turns consumer experience into a quest

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114342

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DC Field	Value	Language
dc.contributor.author	Morozovik, U.	-
dc.date.accessioned	2026-10-23T13:43:31Z	-
dc.date.available	2026-10-23T13:43:31Z	-
dc.date.issued	2026	-
dc.identifier.citation	Morozovik, U. Gamification of everyday life: when marketing turns consumer experience into a quest / U. Morozovik; science tutor Y. Shavyarnovskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 265-267.	ru_RU
dc.identifier.uri	http://edoc.bseu.by:8080/handle/edoc/114342	-
dc.language	Английский	-
dc.language.iso	en	ru_RU
dc.publisher	Belarus State Economic University	ru_RU
dc.subject	marketing communications	ru_RU
dc.subject	game mechanics	ru_RU
dc.subject	loyalty programs	ru_RU
dc.subject	игровые механики	ru_RU
dc.title	Gamification of everyday life: when marketing turns consumer experience into a quest	ru_RU
dc.type	Article	ru_RU
Appears in Collections:	2026

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