The death of mass marketing: how advertising evolved from persuasion to personalization

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114328

Title:	The death of mass marketing: how advertising evolved from persuasion to personalization
Authors:	Lebedeva, D.
Keywords:	creative advertising;fast content;креативная реклама
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Lebedeva, D. The death of mass marketing: how advertising evolved from persuasion to personalization / D. Lebedeva; science tutor N. Myshkovskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 253-254.
URI:	http://edoc.bseu.by:8080/handle/edoc/114328
Appears in Collections:	2026

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