Celebrity endorsements: the influence and challenges of celebrities in marketing

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Titre:	Celebrity endorsements: the influence and challenges of celebrities in marketing
Auteur(s):	Golubtsova, N. Bychkevich, A.
Mots-clés:	advertising brands;marketing strategy;celebrity;знаменитости
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Golubtsova, N. Celebrity endorsements: the influence and challenges of celebrities in marketing / N. Golubtsova, A. Bychkevich; science tutor L. I. Vasilevskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 273-274.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110197
Collection(s) :	2025

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