Celebrity endorsements: the influence and challenges of celebrities in marketing

Por favor, use este identificador para citar o enlazar este ítem: http://edoc.bseu.by:8080/handle/edoc/110197

Título :	Celebrity endorsements: the influence and challenges of celebrities in marketing
Autor :	Golubtsova, N. Bychkevich, A.
Palabras clave :	advertising brands;marketing strategy;celebrity;знаменитости
Fecha de publicación :	2025
Editorial :	Belarus State Economic University
Language:	Английский
Type:	Article
Citación :	Golubtsova, N. Celebrity endorsements: the influence and challenges of celebrities in marketing / N. Golubtsova, A. Bychkevich; science tutor L. I. Vasilevskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 273-274.
URI :	http://edoc.bseu.by:8080/handle/edoc/110197
Aparece en las colecciones:	2025

Ficheros en este ítem:

Fichero	Descripción	Tamaño	Formato
Golubtsova_273_274.pdf		167.8 kB	Adobe PDF	Visualizar/Abrir

ЭЛЕКТРОННАЯБИБЛИОТЕКА БГЭУ