Celebrity endorsements: the influence and challenges of celebrities in marketing

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110197

Title:	Celebrity endorsements: the influence and challenges of celebrities in marketing
Authors:	Golubtsova, N. Bychkevich, A.
Keywords:	advertising brands;marketing strategy;celebrity;знаменитости
Issue Date:	2025
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Golubtsova, N. Celebrity endorsements: the influence and challenges of celebrities in marketing / N. Golubtsova, A. Bychkevich; science tutor L. I. Vasilevskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 273-274.
URI:	http://edoc.bseu.by:8080/handle/edoc/110197
Appears in Collections:	2025

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