The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications

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Titre:	The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications
Auteur(s):	Kachan, K. Zholnerik, T.
Mots-clés:	мобильные приложения;банковские приложения;маркетинговые стратегии;мобильный банкинг;реклама;mobile applications;marketing strategies
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Kachan, K. The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications / K. Kachan, T. Zholnerik; science tutor T. N. Yakovchits // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 293-295.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110132
Collection(s) :	2025

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