The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110132

Title:	The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications
Authors:	Kachan, K. Zholnerik, T.
Keywords:	мобильные приложения;банковские приложения;маркетинговые стратегии;мобильный банкинг;реклама;mobile applications;marketing strategies
Issue Date:	2025
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Kachan, K. The impact of marketing strategies on the attractiveness of Belarusian mobile banking applications / K. Kachan, T. Zholnerik; science tutor T. N. Yakovchits // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 293-295.
URI:	http://edoc.bseu.by:8080/handle/edoc/110132
Appears in Collections:	2025

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