Consumer psychology: how emotions influence brand choice

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Titre:	Consumer psychology: how emotions influence brand choice
Auteur(s):	Kovtonuk, D.
Mots-clés:	brand images;emotional triggers;имидж бренда
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Kovtonuk, D. Consumer psychology: how emotions influence brand choice / D. Kovtonuk; science tutor M. L. Tretyakova // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 225-227.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110116
Collection(s) :	2025

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