Consumer psychology: how emotions influence brand choice

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110116

Title:	Consumer psychology: how emotions influence brand choice
Authors:	Kovtonuk, D.
Keywords:	brand images;emotional triggers;имидж бренда
Issue Date:	2025
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Kovtonuk, D. Consumer psychology: how emotions influence brand choice / D. Kovtonuk; science tutor M. L. Tretyakova // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 225-227.
URI:	http://edoc.bseu.by:8080/handle/edoc/110116
Appears in Collections:	2025

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