The evolution of brand communications: from logos to emotions

Veuillez utiliser cette adresse pour citer ce document : http://edoc.bseu.by:8080/handle/edoc/110109

Titre:	The evolution of brand communications: from logos to emotions
Auteur(s):	Chekstor, M.
Mots-clés:	брендинг;бренды;эмоциональный маркетинг;сторителлинг;эмоциональная коммуникация;branding;emotional marketing
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Chekstor, M. The evolution of brand communications: from logos to emotions / M. Chekstor; science tutor l. V. Bedritskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 289-291.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110109
Collection(s) :	2025

Fichier(s) constituant ce document :

Fichier	Description	Taille	Format
Chekstor_289-291.pdf		582.09 kB	Adobe PDF	Voir/Ouvrir

ЭЛЕКТРОННАЯБИБЛИОТЕКА БГЭУ