The evolution of brand communications: from logos to emotions

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110109

Title:	The evolution of brand communications: from logos to emotions
Authors:	Chekstor, M.
Keywords:	брендинг;бренды;эмоциональный маркетинг;сторителлинг;эмоциональная коммуникация;branding;emotional marketing
Issue Date:	2025
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Chekstor, M. The evolution of brand communications: from logos to emotions / M. Chekstor; science tutor l. V. Bedritskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 289-291.
URI:	http://edoc.bseu.by:8080/handle/edoc/110109
Appears in Collections:	2025

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