The use of celebrity influence in advertising: effectiveness and risks

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/105570

Title:	The use of celebrity influence in advertising: effectiveness and risks
Authors:	Zikratsyeva, D. Hauryliuk, E.
Keywords:	celebrity;публичные персоны;increased brand awareness
Issue Date:	2024
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Zikratsyeva, D. The use of celebrity influence in advertising: effectiveness and risks / D. Zikratsyeva, E. Hauryliuk; science tutor O. Kornyushchenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 134-136.
URI:	http://edoc.bseu.by:8080/handle/edoc/105570
Appears in Collections:	2024

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