Please use this identifier to cite or link to this item:
http://edoc.bseu.by:8080/handle/edoc/105570| Title: | The use of celebrity influence in advertising: effectiveness and risks |
| Authors: | Zikratsyeva, D. Hauryliuk, E. |
| Keywords: | celebrity;публичные персоны;increased brand awareness |
| Issue Date: | 2024 |
| Publisher: | Belarus State Economic University |
| Language: | Английский |
| Type: | Article |
| Citation: | Zikratsyeva, D. The use of celebrity influence in advertising: effectiveness and risks / D. Zikratsyeva, E. Hauryliuk; science tutor O. Kornyushchenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 134-136. |
| URI: | http://edoc.bseu.by:8080/handle/edoc/105570 |
| Appears in Collections: | 2024 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Zikratsyeva_134_136.pdf | 179.22 kB | Adobe PDF | View/Open |
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