The use of celebrity influence in advertising: effectiveness and risks

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Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Zikratsyeva, D.	-
dc.contributor.author	Hauryliuk, E.	-
dc.date.accessioned	2025-01-17T13:42:23Z	-
dc.date.available	2025-01-17T13:42:23Z	-
dc.date.issued	2024	-
dc.identifier.citation	Zikratsyeva, D. The use of celebrity influence in advertising: effectiveness and risks / D. Zikratsyeva, E. Hauryliuk; science tutor O. Kornyushchenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 134-136.	ru_RU
dc.identifier.uri	http://edoc.bseu.by:8080/handle/edoc/105570	-
dc.language	Английский	-
dc.language.iso	en	ru_RU
dc.publisher	Belarus State Economic University	ru_RU
dc.subject	celebrity	ru_RU
dc.subject	публичные персоны	ru_RU
dc.subject	increased brand awareness	ru_RU
dc.title	The use of celebrity influence in advertising: effectiveness and risks	ru_RU
dc.type	Article	ru_RU
Aparece en las colecciones:	2024

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