1. Электронная библиотека БГЭУ
  2. 3. Студенческие работы
  3. Студенческие научные конференции
  4. ECON: World Economy and International Business
  5. 2024
Veuillez utiliser cette adresse pour citer ce document : http://edoc.bseu.by:8080/handle/edoc/105570
Affichage complet
Élément Dublin CoreValeurLangue
dc.contributor.authorZikratsyeva, D.-
dc.contributor.authorHauryliuk, E.-
dc.date.accessioned2025-01-17T13:42:23Z-
dc.date.available2025-01-17T13:42:23Z-
dc.date.issued2024-
dc.identifier.citationZikratsyeva, D. The use of celebrity influence in advertising: effectiveness and risks / D. Zikratsyeva, E. Hauryliuk; science tutor O. Kornyushchenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 134-136.ru_RU
dc.identifier.urihttp://edoc.bseu.by:8080/handle/edoc/105570-
dc.languageАнглийский-
dc.language.isoenru_RU
dc.publisherBelarus State Economic Universityru_RU
dc.subjectcelebrityru_RU
dc.subjectпубличные персоныru_RU
dc.subjectincreased brand awarenessru_RU
dc.titleThe use of celebrity influence in advertising: effectiveness and risksru_RU
dc.typeArticleru_RU
Collection(s) :2024

Fichier(s) constituant ce document :
Fichier Description TailleFormat 
Zikratsyeva_134_136.pdf179.22 kBAdobe PDFVoir/Ouvrir
Affichage abbrégé Recommander ce document


Tous les documents dans DSpace sont protégés par copyright, avec tous droits réservés.