The use of celebrity influence in advertising: effectiveness and risks

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Titre:	The use of celebrity influence in advertising: effectiveness and risks
Auteur(s):	Zikratsyeva, D. Hauryliuk, E.
Mots-clés:	celebrity;публичные персоны;increased brand awareness
Date de publication:	2024
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Zikratsyeva, D. The use of celebrity influence in advertising: effectiveness and risks / D. Zikratsyeva, E. Hauryliuk; science tutor O. Kornyushchenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 134-136.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/105570
Collection(s) :	2024

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