The role of impression economy in shaping the competitive advantage of companies in the global market

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Titre:	The role of impression economy in shaping the competitive advantage of companies in the global market
Auteur(s):	Davydenkova, E. Getman, I.
Mots-clés:	экономика впечатлений;конкуренция;лояльность;бренды;brand loyalty
Date de publication:	2024
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Davydenkova, E. The role of impression economy in shaping the competitive advantage of companies in the global market / E. Davydenkova, I. Getman; science tutor E. Malashenko // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 98-100.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/105527
Collection(s) :	2024

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