Особенности формирования корпоративного стиля (на примере ИП «Торговый дом “Баден”»)

Abstract

The process of forming of corporate identity is an object and article of research on the trade enterprise. Purpose of work is to define base constituents and ways of forming of corporate identity. During the implementation of the work such suggestions as changing of the corporate palette of colors, a brand name block of make-up of corporate elements on transmitters, a modification of logotype for the transmitters of different format have passed approbation. Economic and social meaningfulness of the developments consists in the complex improvement of elements and transmitters of corporate style of the «Foreign Trade Company «Baden».