Продвижение Барановичского региона как туристической дестинации

Abstract

The objective of the research was to investigate the problems on the way for Baranovichy tourist region to becoming a full-fledged tourist destination. During the research there was taken an assessment of tourism and recreational potential of the region, investigation of the flow of tourists to the region for purposes of travel, development of the strategy to promote Baranovichi region as a tourist destination, region tourist site design. The proposed positioning strategy helps Baranavichy region to gain popularity with the target audience, the site of the region could become a valuable trademark in the region.