Повышение роли маркетинга при формировании производственной программы предприятия (на примере СООО «ЕвроСтильМебель»)

Abstract

The aim of the work to analyze the organization aims required to build the production program at the joint company with limited liability «EvroStilMebel» and to develop methodic to create a rational production program based on the principles of marketing. The developed methods of forming a production program can be used efficiently in enterprises with any form of property, because it allows to consider in the best way the existing capacities of the company and possible changes of market environment. A new method of formation of the production program would reduce the deviation of actual performance against plan, which will ensure a reduction of storage costs for storage of materials and finished products.