Emotional marketing triggers: universal or brand-specific?

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Título :	Emotional marketing triggers: universal or brand-specific?
Autor :	Rustikova, E.
Palabras clave :	эмоциональный маркетинг;эмоции;эмоциональная реклама;emotional marketing
Fecha de publicación :	2022
Editorial :	Belarus State Economic University
Language:	Английский
Type:	Article
Citación :	Rustikova, E. Emotional marketing triggers: universal or brand-specific? / E. Rustikova; science tutor Yu. Bulash // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 227-228.
URI :	http://edoc.bseu.by:8080/handle/edoc/96238
Aparece en las colecciones:	2022

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