Emotional marketing triggers: universal or brand-specific?

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Titre:	Emotional marketing triggers: universal or brand-specific?
Auteur(s):	Rustikova, E.
Mots-clés:	эмоциональный маркетинг;эмоции;эмоциональная реклама;emotional marketing
Date de publication:	2022
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Rustikova, E. Emotional marketing triggers: universal or brand-specific? / E. Rustikova; science tutor Yu. Bulash // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 227-228.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/96238
Collection(s) :	2022

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