Celebrities and advertising – product sales success or a pathetic way to attract people?

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/96210

Title:	Celebrities and advertising – product sales success or a pathetic way to attract people?
Authors:	Kurkina, A. Lisitsyna, D.
Keywords:	маркетинговые стратегии;знаменитые люди;брендинг знаменитостей;реклама;celebrity branding
Issue Date:	2022
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Kurkina, A. Celebrities and advertising – product sales success or a pathetic way to attract people? / A. Kurkina, D. Lisitsyna; science tutor L. Kleiner // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 217-219.
URI:	http://edoc.bseu.by:8080/handle/edoc/96210
Appears in Collections:	2022

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