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Title: | Celebrities and advertising – product sales success or a pathetic way to attract people? |
Authors: | Kurkina, A. Lisitsyna, D. |
Keywords: | маркетинговые стратегии;знаменитые люди;брендинг знаменитостей;реклама;celebrity branding |
Issue Date: | 2022 |
Publisher: | Belarus State Economic University |
Language: | Английский |
Type: | Article |
Citation: | Kurkina, A. Celebrities and advertising – product sales success or a pathetic way to attract people? / A. Kurkina, D. Lisitsyna; science tutor L. Kleiner // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 217-219. |
URI: | http://edoc.bseu.by:8080/handle/edoc/96210 |
Appears in Collections: | 2022 |
Files in This Item:
File | Description | Size | Format | |
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Kurkina_217_219.pdf | 441.52 kB | Adobe PDF | View/Open |
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