Celebrities and advertising – product sales success or a pathetic way to attract people?

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Titre:	Celebrities and advertising – product sales success or a pathetic way to attract people?
Auteur(s):	Kurkina, A. Lisitsyna, D.
Mots-clés:	маркетинговые стратегии;знаменитые люди;брендинг знаменитостей;реклама;celebrity branding
Date de publication:	2022
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Kurkina, A. Celebrities and advertising – product sales success or a pathetic way to attract people? / A. Kurkina, D. Lisitsyna; science tutor L. Kleiner // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 217-219.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/96210
Collection(s) :	2022

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