Хранилище данных в маркетинге Республики Беларусь

Abstract

In the article features of data warehouses which are necessary in the process of making managerial decisions are considered. The information structure of modern information systems provides not only automation of everyday activities of enterprises and banks, but also analytical capabilities, planning and forecasting of their condition, which are built on the basis of data warehouses. Data warehouses are a subject-oriented information database, specially designed and designed for the preparation of reports and business analysis in order to support decision-making in the organization. It is built on the basis of database management systems and decision support systems.