The role of  advertising in the system of integrated marketing communications

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Título :	The role of advertising in the system of integrated marketing communications
Autor :	Feschenko, E.
Palabras clave :	advertising image;marketing;marketing communications;advertising;маркетинговые коммуникации;реклама
Fecha de publicación :	2019
Editorial :	Belarus State Economic University
Language:	Английский
Type:	Article
Citación :	Feschenko, E. The role of advertising in the system of integrated marketing communications / E. Feschenko; science tutor O.Shestak // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 103-105.
URI :	http://edoc.bseu.by:8080/handle/edoc/79902
Aparece en las colecciones:	2019

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