The role of  advertising in the system of integrated marketing communications

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Titre:	The role of advertising in the system of integrated marketing communications
Auteur(s):	Feschenko, E.
Mots-clés:	advertising image;marketing;marketing communications;advertising;маркетинговые коммуникации;реклама
Date de publication:	2019
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Feschenko, E. The role of advertising in the system of integrated marketing communications / E. Feschenko; science tutor O.Shestak // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 103-105.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/79902
Collection(s) :	2019

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