The role of  advertising in the system of integrated marketing communications

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/79902

Title:	The role of advertising in the system of integrated marketing communications
Authors:	Feschenko, E.
Keywords:	advertising image;marketing;marketing communications;advertising;маркетинговые коммуникации;реклама
Issue Date:	2019
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Feschenko, E. The role of advertising in the system of integrated marketing communications / E. Feschenko; science tutor O.Shestak // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 103-105.
URI:	http://edoc.bseu.by:8080/handle/edoc/79902
Appears in Collections:	2019

Files in This Item:

File	Description	Size	Format
Fescenko.pdf		377.27 kB	Adobe PDF	View/Open

ЭЛЕКТРОННАЯБИБЛИОТЕКА БГЭУ