Особливості розвитку виноробних підприємств в умовах трансформаційної економіки України

Abstract

The wine industry of Ukraine operates under difficult market conditions due to its being in a constant state of uncertainty and subject to aggressive changes in the environment. This state of things has caused a lot of difficulties in the progressive development of wine-making. The article identifies the problems associated with a sharp decline in the vineyard areas, the quality of cultivated grapes, a decline in wine imports and an increase in the market of counterfeit products. Some opportunities to improve the wine industry development, which should be linked to state support based on legislation and state control, have been identified herein.