The new media mix: how AI is reshaping marketing communication

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114359

Title:	The new media mix: how AI is reshaping marketing communication
Authors:	Shetsko, A. Rudy, M.
Keywords:	artificial intelligence;marketing communications;personalization;искусственный интеллект
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Shetsko, A. The new media mix: how AI is reshaping marketing communication / A. Shetsko, M. Rudy; science tutor L. I. Vasilevskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 281-282.
URI:	http://edoc.bseu.by:8080/handle/edoc/114359
Appears in Collections:	2026

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