The role of user-generated content in shaping consumer behavior in the fashion industry

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114353

Title:	The role of user-generated content in shaping consumer behavior in the fashion industry
Authors:	Pokhozhalova, A.
Keywords:	fashion industry;e-commerce;consumer behavior;marketing communications;индустрия моды;электронная коммерция;потребительское поведение
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Pokhozhalova, A. The role of user-generated content in shaping consumer behavior in the fashion industry / A. Pokhozhalova; science tutor I. Siniapkina // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 186-188.
URI:	http://edoc.bseu.by:8080/handle/edoc/114353
Appears in Collections:	2026

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